Eight bold letters along the Brisbane River have long been a favourite photo opportunity for both locals and tourists alike, and now the iconic Brisbane Sign has been given a fresh new look capturing the essence of Southeast Queensland.
South Bank Corporation says the update was aimed at showcasing the spirit of the region while reinvigorating a much-loved public space.
The sign has been described as a visual love letter to the city’s unique character.
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Below is the breakdown of each letter.
B — Drinks by the Story Bridge at Howard Smith Wharves
R —Trails through Tamborine Mountain
I — Golden hour at Kangaroo Point Cliffs
S — Strolls in the City Botanic Gardens
B — Ice cream adventures at South Bank
A — Whale watching in Moreton Bay
N — Food and culture in Fish Lane and QPAC
E — Coastal trails on North Stradbroke Island
The original Brisbane Sign, installed for the 2014 G20 Leaders’ Summit, featured a simpler design but quickly became a beloved landmark at South Bank.
The fresh design is already making waves on social media, with locals and tourists alike praising the vibrant new look.
One user wrote: “What an improvement! So much better than the last one and so much more Brisbane.”
Another person commented: “Much better! The previous one was boring!”
And it wasn’t just the locals, with a tourist also exclaiming: “Wow, that’s amazing!”
One visitor even compared the new design to the energy of singer Hozier’s well-known “yell” in the song Northern Attitude, saying: “It just hits you in the heart like a song you never knew you needed.”
