The shaving brand Gillette has launched a new ad campaign in response to the Me Too movement. The video urges men to hold each other to a higher standard and to step up when they see fellow men acting inappropriately towards women. The video has received intense criticism on social media with many men calling for a boycott of the brand
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#metoo #timesup
source
For more context on this video:
https://www.theguardian.com/world/2019/jan/15/gillette-metoo-ad-on-toxic-masculinity-cuts-deep-with-mens-rights-activists
https://www.theguardian.com/commentisfree/2019/jan/16/men-masculinity-gillette-advertisement
https://www.theguardian.com/media/2019/jan/16/gillette-ad-mens-rights-activists-woke-marketing
https://www.theguardian.com/commentisfree/2019/jan/15/gillette-ad-not-pc-guff-piers-morgan-macho-stereotype-boys
https://www.theguardian.com/media/2019/jan/19/gillette-ad-campaign-woke-advertising-salving-consciences
Gillette – we hate you
This commercial is not worthy of any form of intelligent deconstruction, so I'll just say that it's a load of dogshit.
What is a woman?
Gillette, making razors for dudes that can’t grow beards.
whats wrong with a dude trying to pick up a chick? thats how families are made.
Gillette is the one being toxic
"Are you sure this commercial will help us sell more razors?"
"Razors?"
5 years without buying any gillette product 🙂
This ad deserves to air on television nowadays. Not just because its tough to be a man, but its also because the world needs to end misandry.
(_)_):::::::::::::D <—- this is mine and I'm proud to have it. Yes, it's 1:1 scale.
incels are everywhere.
not a single strand of beard was shaven in this ad commercial btw
5 years ago and I haven’t purchased a Gillette product since. Stereotyping is never okay, including when all men are the target. Lots of great products available so Gillette can stay on the shelves.
This commercial is the best reason to grow a beard that I've ever encountered.
Awesome ad.
Awful ad. I had great grandfathers, brothers and awesome dad. All great men. I now have a wonderful husband of 41 years, this advert is enough to scare anyone from being near a man, truly awful. If the was about toxic women there would be a massive outcry. One bad apple doesn't spoil the whole crop.
"Not cool, not cool." Yeah, don't bother trying to get a girlfriend, we don't need to promote the species any further.
I love how they threw in the kids play wrestling as if there’s anything wrong with that
If I arrived from space yesterday – I’d have no idea what these people were trying to sell
Never bought Gillette products since they released this ad. Went Willkinson and Phillips all the way and never looked back. That's all I can do and it feels great!
Great commercial 🎉
This was exceptionally uplifting and encouraging! I am truly shocked at these comments! I can't believe how pathetic the men in these comments are. Mask off moments abound. Why do we keep making you again? 🤔
Looks like we are going back, and I love it.
Who came here to have a laugh in 2024?
What is even wrong with that statement? We don't want men bullying others, and we want to build each other up.