Cannes Lion Award-Winning “Three Little Pigs advert”. This advert for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion.
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Described by Adweek as a “masterpiece of craft and storytelling”.
Winner of ‘Ad of the Year 2012’ by BBH London.
Winner of ‘Best Crafted Commercial’ at the British Arrow Craft Awards.
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The wolf shoulda known better. Just sayin. Dont go rollin up on no hogs.
Not sure why it’s appeared on my feed but the “riot sparks reform debate” seems a bit ironic considering recent events!
Getting an American to be an authority on houses made of sticks in tornado alley…
Wow, it turns out history DOES repeat itself if not taught properly
Outstanding. 😂
I didn't see it coming. Bravo.
This is like animal farm
Love the Guardian, real news
I remember doing this sort of thing with Year 6 children in literacy.
Yeah yeah
So weird yet likeable
Nice. But Joe Rogan still have more… without ADV.:)
A salutary warning of what is happening for REAL in society today!
An amazingly truthful portrayal of how society is truly .. never knew of such ad til now
How (ironic? amusing?) to watch this on YouTube…
Utter tripe
Love it
As parody goes. Brilliant 😆
And that is how modern society distorts the truth.
What a horrible indictment of the current state of affairs and in particular the hideous client.
Reading bed timne stories to your kids will never be the same again! Used to do that for my three, and they all became literate and accomplished. Keep it up!
And today we have the UK arresting netizens for hate speech…
If only it was fantasy
I showed this to one of my coworkers at the office, she laughed.
Short story with great effect
The masses are easily influenced.
This is the part that every policy/crime movie never show: the aftermath, the consequences of you killing the bad guy.
What was being advertised?
Unfortunately, by 2024, The Guardian has is itself been complicit in pushing so many false narratives that this is almost a parody of its own behaviour…
More relevant today!
The metaphor is the whole story.
When’s the film coming out?
But Palestinians had asthma!