Morning Show host Larry Emdur has issued a warning on social media about a nasty scam.
The beloved TV star shared a post over the weekend, warning his name and image had been used without permission for what appears to be an artificial intelligence powered cryptocurrency trading platform.
In true Emdur fashion, the host didn’t mince his words, telling followers the “scam” was “b******t”.
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“They’re liars and thieves and I reckon they’d have B.O, halitosis, genital warts and probably park illegally in disabled parking spots,” Emdur said, using comedy to warn his fans.
“They’re that low. Stay away!”
The image features the name Noble Gaingrove, showing a smiling Emdur surrounded by gold coins.
The company claims its trading platform is the “best way to earn passive income”.
Written in the first person, as if from Emdur, it states: “I have been using this platform for several years now and I can say that investing is the best way to earn passive income.
“Even as a side job. I encourage everyone to register today to avoid being too late tomorrow.
“Everyone in Australia will benefit from it!
“Larry Emdur.”
However, Emdur crossed out the wording with a bold red X and the word SCAM written over it, issuing a clear warning to his followers.
The website claims it is free to register, with no hidden charges, before stating it gives “traders a competitive edge” via its platform.
Its FAQ section also states there are no restrictions on when profits can be withdrawn.
7NEWS.com.au has reached out to Noble Gaingrove for comment.
AI-powered scams
Australians have reported losing just under $260 million over 159,000 separate incidents between January and September last year, an increase of about 15 per cent over the same period of time in 2024 according to Scamwatch.
Run by the National Anti-Scam Centre, Scamwatch has received a lion’s share of reports coming from online scams — targeting victims through their email and social media accounts.
KordaMentha forensic and cybersecurity executive director Roland Winter told 7NEWS.com.au that AI-based scams have rapidly increased alongside the technology’s ability and popularity.
“It’s really taken off over the past 18 months; they’re becoming more commonplace … It’s just that AI is just taken over the world,” Winter said.
